-conversationally describe the product and its benefits. for example, highlight how the product is designed to be portable, how it performs in different lighting environments, and what makes it stand out from competitors. use simple, engaging language to create a sense of trust and reliability.
  -explain why this product might be a good choice for customers. emphasize features like safety, ease of use, durability, and value. talk about how it meets the needs of someone who's active or travels often.